Work · Buckingham Estates · Real estate
Same ad budget, three times the site visits.
The result
3×
more site-visit bookings from the same ad budget
The problem, in their words
"We were spending on Facebook every month and getting likes, comments, 'price?' messages — everything except people actually booking a site visit."
What we did
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Rebuilt targeting around serious buyers — income, location and behavior signals, not broad "real estate interest" audiences.
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Wrote creatives that talked price and handover dates honestly, because home buyers can smell vagueness.
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Routed every lead into a messaging flow with fast, structured follow-up before the lead went cold.
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Tracked every inquiry back to its ad, so budget moved to what worked every single week.
Real estate is the most expensive place to run vague ads. Every wasted click costs real money, and every lead that goes cold is a home someone else sells.
The fix wasn’t a clever hack. It was discipline: say the price, show the project honestly, follow up within minutes instead of days, and measure everything. The 3× number came from doing the boring things properly, week after week.
"For the first time we know exactly what a site visit costs us. The ads finally feel like an investment instead of a lottery ticket."
— Buckingham Estates team