Work · Buckingham Estates · Real estate
Same ad budget, three times the site visits.
The result
3×
more site-visit bookings from the same ad budget
The problem, in their words
"We were spending on Facebook every month and getting likes, comments, 'price?' messages — everything except people actually booking a site visit."
What we did
-
Rebuilt targeting around serious buyers — income, location and behaviour signals, not broad "real estate interest" audiences.
-
Wrote creatives that talked price and possession honestly, because flat buyers can smell vagueness.
-
Routed every lead into a WhatsApp flow with fast, structured follow-up before the lead went cold.
-
Tracked every enquiry back to its ad, so budget moved to what worked every single week.
Project screenshot or mockup goes here — real work, not stock imagery.
Real estate is the most expensive place to run vague ads. Every wasted click costs real money, and every lead that goes cold is a flat someone else sells.
The fix wasn’t a clever hack. It was discipline: say the price, show the project honestly, follow up within minutes instead of days, and measure everything. The 3× number came from doing the boring things properly, week after week.
"For the first time we know exactly what a site visit costs us. The ads finally feel like an investment instead of a lottery ticket."
— Buckingham Estates team